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Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. Its announcement also says Ray-Ban Meta Gen 3 glasses are available in India from INR 44,300, with audio-only glasses and the Muse AI assistant planned for later.
Meta has named actor Ranveer Singh the first brand ambassador for Ray-Ban and Ray-Ban Meta in India, using the appointment to promote its latest AI glasses and upcoming features in the market. The company said Ray-Ban Meta Gen 3 is available in India from INR 44,300; separate audio-focused glasses and the Muse assistant are still described as forthcoming.
Meta’s announcement describes Singh’s appointment as a new chapter for Ray-Ban in India. The company said he has worked with Meta on multiple collaborations over the years. Singh said he connected with the brand’s association with individuality and described the combination of Ray-Ban styling and technology as a natural fit. The announcement did not provide details about the length or financial terms of the ambassador agreement.
Meta says the Gen 3 glasses have up to nine hours of battery life, one hour more than Gen 2, and a customizable action button for access to Meta AI. The company lists three frame styles—Aviator, Zena and Wayfarer—and 27 color and lens combinations. It also announced a limited-edition Aviator design tied to the frame’s 90th anniversary.
Other specifications cited by Meta include a 12-megapixel camera, 3K Ultra HD video recording and a six-microphone array that the company says cuts more than 90% of background noise. Meta says the glasses have a built-in light to alert people nearby when photos or video are being captured. The company lists sales through meta.com, in.rayban.com and Indian electronics, optical and eyewear retailers.
Ray-Ban’s AI Push in India
The appointment links a high-profile Indian actor to Meta’s effort to market AI-enabled eyewear as a consumer product, rather than a device used only for technology demonstrations. Ray-Ban’s established frame designs sit alongside functions such as hands-free calls, music playback, photo and video capture, and access to Meta AI. Singh’s role gives the brands a prominent local representative, though Meta has not disclosed campaign plans or audience targets.
For buyers, the immediate practical news is that Gen 3 glasses are being sold in India, with a stated starting price of INR 44,300. That price positions the product as a significant purchase rather than a low-cost accessory. The value will depend on whether customers find the camera, audio and AI tools useful in daily life, as well as on comfort, battery performance and software availability. The company’s product claims are not independent testing results.
The announcement also signals that Meta intends to keep adding functions after launch. Software updates and a broader app ecosystem could affect how useful the glasses become over time, but the company has not set out a complete schedule or described which features will reach Indian users first.
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From Gen 2 to Gen 3 Glasses
Ray-Ban Meta glasses combine eyewear with a camera, speakers, microphones and Meta’s AI services. Meta presents the design as an alternative to reaching for a phone for certain tasks, including listening to audio, taking calls and asking an assistant questions. The company says the product will receive regular software updates, but the announcement does not specify how long each generation will be supported.
Gen 3 follows Gen 2 and adds, according to Meta, an extra hour of maximum battery life, a slimmer and more comfortable design, and an action button. The company’s announcement also links the launch to the 90th anniversary of the Ray-Ban Aviator through a limited-edition colorway. The stated Indian availability and starting price apply to Gen 3; they should not be confused with the later products and features described in the same announcement.
Meta separately introduced Ray-Ban Meta Audio glasses, which it describes as its lightest and slimmest AI glasses yet. The company says they weigh 43 grams and can provide up to 12 hours of use, with up to 48 more hours from the charging case. Those glasses are marked as coming soon, and no Indian price or launch date was included in the material provided.
““Ray-Ban has always stood for individuality, and that is something I have connected with for as long as I can remember.””
— Ranveer Singh
AI glasses with camera and microphone
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Pricing, Rollout and Feature Access
The announcement does not say how long Singh’s ambassador contract runs, what the partnership is worth, or when related advertising will begin. It also does not identify whether every listed frame and lens combination will be stocked by every Indian retailer.
Meta has not provided a release date or Indian price for Ray-Ban Meta Audio. It says Muse will come to its AI glasses in the coming months, but does not give a specific date or detail which languages and regional services will be supported in India. The company says Muse will be able to act on what a wearer is looking at, but the announcement does not explain the limits of that function or how it will handle privacy and permission in particular situations.
Battery life, noise reduction and other performance figures in the announcement are Meta’s stated specifications. The material does not include independent tests or clarify how usage conditions affect those figures. The built-in recording indicator is described, but the announcement does not provide further detail about recording controls or how people nearby will be informed in different lighting conditions.
Ray-Ban Aviator limited edition glasses
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Indian Sales and Muse Rollout
Consumers can check Meta’s and Ray-Ban’s India websites and participating retailers for Gen 3 availability, frame options and current pricing. Meta has not provided a more detailed schedule for expanding retail stock or for promotional activity tied to Singh’s appointment.
The next developments to watch are the Indian launch details for the Ray-Ban Meta Audio glasses and the rollout of Muse to AI glasses. Meta says Muse is expected in the coming months, while Audio is only described as coming soon. Further announcements will be needed to confirm dates, local pricing, feature availability and whether the assistant’s visual capabilities will be offered to Indian users at launch.
smart glasses with Meta AI integration
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Key Questions
What role has Ranveer Singh taken on?
Meta says Singh is the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. The announcement does not disclose the contract’s length or financial terms.
How much do Ray-Ban Meta Gen 3 glasses cost in India?
Meta lists a starting price of INR 44,300. The price of a particular model may vary; the announcement does not provide prices for every frame and lens combination.
What features does Gen 3 add?
Meta says Gen 3 offers up to nine hours of battery life, a customizable action button, a 12-megapixel camera and 3K Ultra HD video recording. The company also cites a six-microphone array and a built-in recording indicator.
Are Ray-Ban Meta Audio glasses available in India now?
No Indian release date or price was provided. Meta described the Audio glasses as coming soon and said they weigh 43 grams, with up to 12 hours of use on a charge.
When will Muse come to the glasses?
Meta said it plans to bring Muse to its AI glasses in the coming months. It did not specify an exact date, Indian language support or which features will be available locally.
Source: rss
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